Rethink Pink!!
On saying goodbye to butter yellow and helloooo to light pink
Jess Graves hard-launched pink as the color of the summer via her iconic collab with Chava Studio (the official cool-girl substack brand) in April. Together, Olivia and Jess created a $500 light pink button-down that sold out in mere HOURS. What’s the opposite of a recession indicator? Because whatever it is, I think we just witnessed it.
Anyway, I am not much of a pink girl to begin with, but I wasn’t a butter yellow either, and look how fast I hopped on that train. As someone with olive skin, I tend to stick with earthy tones and rarely reach for something bright or really warm (it feels too… republican?? on me). That said, Jess, Tariro, and Monkih (to name a few) have been doing the lord’s work to convince all of us adversaries to rethink pink!!
And so, here we are, a list of pink things for summer in your inbox. But first, 2 rules of thumb to avoid looking like an easter egg:
If you have green undertones (like me), opt for a berry pink over a light pink.
Chunky, silver jewelry will do wonders if you (like me) have an identity crisis any time you put on something pink
With that said:
The famous Kyoto pink pants by Le Set
This necklace from Cos
These Jil Sander flats
These berry pink Tekla towels
This scarf that would be sickkk tied as a shirt
This loveseat in “sundazed coral”
This dress from Ciao Lucia, very aptly named the “Serena”
Obviously, The Love List x Chava Studio shirt
These fun Alaïa sunnies
This beautiful Starling ring
That’s it!
Xx,
Serena
Just want the visuals? Head to my Instagram.
Just want the links? Head to my ShopMy
Respectfully, I hardly think that a very niche cross-section of fashion devotees, particularly of the even more niche Substack sort, are an insightful indicator of recession economics. I found it somewhat tone-deaf and out of touch when Jess Graves suggested as much herself.